Kris Jenner posted a cryptic message about 'forgiveness' in the wake of the Balenciaga scandal.
The Kardashian family momager took to her Instagram stories to share an important message with her followers after a stressful week or two for all involved with the shamed designer label - including her daughter Kim Kardashian.
Kris, 67, appeared to draw her inspiration for the post from her religious beliefs as she shared a quote from the Bible book of Ephesians to encourage kindness being shown, even in times of adversity.
The post read: "Be kind and compassionate to one another, forgiving each other, just as in Christ, God forgave you." She credited the quote adding "Esphesians 4:32."
The move came after a huge backlash this week after the label published an advert that saw thousands take offence at the chosen theme - which appeared to glorify the sexualisation of children and child abuse.
The campaign featured children holding teddy bear bags accessorised with bondage gear and documents referencing a Supreme Court ruling that upheld a law that criminalises child sexual abuse images.
Kim - who has been heavily aligned with Balenciaga alongside estranged husband Kanye West for years - finally spoke out about the controversial Balenciaga campaign days after fans tried to pressure her into denouncing the brand.
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And now the reality TV star, 42, has had her say and explained why it took her a short while to make a comment.
Taking to her Instagram Story, the mum-of-four said: "I have been quiet for the past few days, not because I haven’t been shocked and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened.
"As a mother of four, I have been shaken by those disturbing images. The safety of children must be held with the highest regard and anything against it should have no place in our society - period."
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She continued: "I appreciate Balenciaga’s removal of the campaigns and apology. In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again."
Following the ad being launched, Balenciaga issued a statement on social media regarding the photoshoot and apologised to fans for any distress caused by the ad. In it, the company said: "We strongly condemn abuse of children in any form. We stand for children's safety and well-being."
The company has since filed a pair of $25 million lawsuits in connection with the ad campaign against the producers who came up with it for its spring collection promotion.
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