As one half of hip-hop duo Krept & Konan, rap star Krept is best known for tracks like Don’t Waste My Time — and it’s a mantra the entrepreneur has taken into his business life. Alongside selling out the O2 Arena, Krept’s start-ups include Croydon restaurant Crepes & Cones, and a skincare range for infants, Nala’s Baby.
Krept says he learnt to hustle growing up on a council estate in Gipsy Hill, where he sold supermarket drinks, sweets and crisps in the playground to make money. Now he and Sasha Ellese Gilbert, co-founder of Nala’s Baby, are tackling one of the toughest issues for founders right now — finding funding — at SME XPO, the Evening Standard’s two-day event for ambitious business founders and decision-makers in April.
