The more things change, the more they remain the same: Nearly eight decades after Fortune famously branded the construction sector “the industry capitalism forgot,” it has since ballooned into a $17 trillion sector—yet stagnant productivity remains its Achilles’ heel.
However, when it comes to innovation, it would be wrong to assume that construction is behind the curve. “It’s not true! Everyone uses WhatsApp and social media,” said French entrepreneur Marc Nègre. The startup he cofounded, Kraaft, builds upon this reality with a specialized app designed for construction sites.
