Kourtney Kardashian appeared to pick sides in the ongoing feud between sister Kylie Jenner and Selena Gomez - and it's not what you'd expect.
The 43-year-old reality TV star opted for a tune by Selena, 30, to help promote her latest product.
The choice is sure to raise eyebrows within the famous family and fans were quick to question whether it meant Kourt was siding with the singer over her younger sister.
The POOSH founder has been continuing to push her lemme Sea products on her 217million Instagram followers, but it remains to be seen whether the latest ad tune was used on purpose as a slight dig towards Kylie.
Many followers thought it was a clear indication of where her loyalties lie in this situation, with others noting Kourtney's daughter Penelope is also best friends with Selena's little sister.
Fans of the family and Selena have been outraged of late by what appeared to be pot shots taken by Kylie and pal Hailey Bieber towards the Calm Down singer.
It all stems from a video Selena posted to social media in which she mocked herself for laminating her eyebrows too much.
Shortly after, Kylie posted a FaceTime screenshot of her and Hailey showing each other their own brows. She captioned the image: "This was an accident?????"
In the weeks that followed fans continued to blast Hailey and Kylie and some slammed Hailey for "stealing" hubby Justin Bieber from Selena, who was previously dating the star.
Selena tried to rise above the vitriol though and urged fans to stop sending the pair hate messages, with some even sending death threats.
Speaking to her fans on social media, she wrote: "Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity.
"This isn't what I stand for. No one should have to experience hate or bullying. I've always advocated for kindness and really want this all to stop."
Away from the feud, Selena is reportedly growing closer to former One Direction star Zayn Malik.
The duo were spotted enjoying a dinner date in New York City after previously telling her fans she didn't have a crush at the moment and didn't appear to be dating anyone.
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