Taro Kono is swiftly reforming the Liberal Democratic Party's public relations strategy, using his high profile and experience to promote the LDP to the public while also expanding his own foothold nationwide with an eye on the party's next presidential election.
As the chairperson of the LDP's Public Relations Headquarters, Kono has said openly that "the LDP's ability to convey its message is worse than Komeito and the Japanese Communist Party." He emphasizes communications from regional areas, and has been using online meetings and in-person visits to teach local assembly members how to effectively use social media.
