In 2014, NBA legend Kobe Bryant invested in the sports drink company BodyArmor and achieved a return on his investment of more than 30 times the amount put in within less than four and a half years. His initial investment had been for about 10 per cent of the company and he eventually invested a total of $6 million. Years later, the value of his share was said by ESPN to be approximately $200 million; the company positioned its products as a healthier option compared to those of its competitors and as a result Kobe Bryant became the fourth-largest investor in BodyArmor, which was expected to reach sales of $400 million by 2018.