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Margarita Vladimirova, PhD in Privacy Law and Facial Recognition Technology, Deakin University

Kmart broke privacy laws by scanning customers’ faces. What did it do wrong, and why?

Steve Christo – Corbis / Getty Images

Today the Office of the Australian Information Commissioner found retail giant Kmart breached Australians’ privacy.

The company had collected personal and sensitive information through a facial recognition technology system designed to tackle refund fraud – where people try to obtain refunds to which they are not entitled, for example by returning stolen goods.

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