In anticipation of the inevitable robot invasion, I always make sure to remember my Ps and Qs when consulting AI chatbots, but according to KitKat, I could be doing more harm than good. In a playful new campaign, the chocolate connoisseurs tell us to 'Take a Break' from being so polite, all in the name of environmental good.
With its ingenious billboard ads and clever copy, KitKat expertly evolves its iconic slogan for a contemporary audience, proving the timelessness of its brand. Simple, cheeky and unexpectedly informative, the new campaign is a prime example of environmentally conscious advertising without relying on preachy tactics.
