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Woman & Home
Woman & Home
Lifestyle
Laura Honey

KitchenAid's Colour of the Year is "the new neutral" - what does it say about us in 2025?

KitchenAid Dunelm Mustard Made
KitchenAid Artisan 4.8L Stand Mixer in the butter hue, which is their 2025 Colour Of The Year.

The best things in life are buttery: toast, shortbread, pastry, cakes. Now, adding to that delicious list is KitchenAid's 2025 Colour of the Year. Interior designers are calling butter yellow the "new neutral", and I think you'll want to spread some in your home.

KitchenAid is perhaps most famous for making some of the best stand mixers on the market. With 100 years of craftsmanship and expertise baked into the brand, how do they tap into the moment and keep things fresh? I think a lot of it lies in their annual colour of the year event.

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