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Tom’s Guide
Tom’s Guide
Technology
Camilla Sharman

KitchenAid's Color of the Year just dropped — there’s a brighter vibe for 2025

KitchenAid Artisan stand mixer in Butter - Color of the Year 2025.

For anyone who makes even the occasional cupcake, you’ll know that KitchenAid is well known for its iconic and colorful stand mixers. The brand has one of the most prestigious reputations in the market, and if you don’t already own one, it will undoubtedly be on your wish list. There’s a good reason, too, as KitchenAid’s Artisan model is rated the best stand mixer in our buying guide.

Apart from the robust design of KitchenAid stand mixers, one element that sets them apart from the competition is the exciting array of colors. From the soft Blue Salt to the pinky Hibiscus and the earthy tones of Beetroot, we’ve seen a few extremes of color over the past three years. And now the brand has dropped its new color on the block, with the launch of Butter — KitchenAid’s Color of the Year 2025.

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