It just means more. Left unsaid in the SEC’s trademark slogan is that perhaps it means less in other conferences. Yet, the subtle air of condescension feels more like a superiority complex these days, as the SEC has been elbowed out of the way by the Big Ten—which has won the last three football national championships.
So it was no surprise that, come Big Ten media days this past July, the conference decided to puff out its feathers a bit—displaying its three national championship trophies for all to see. And its rare bird and architect of its latest triumph, the taciturn yet fiery Indiana coach Curt Cignetti, decided to do some of the puffing.