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The Conversation
The Conversation
Andrew Rojecki, Professor of Communication, University of Illinois Chicago

King, pope, Jedi, Superman: Trump’s social media images exclusively target his base and try to blur political reality

Donald Trump White House Superman Ice United States Facebook Democratic Party
Two Instagram images put out by the White House. White House Instagram

A grim-faced President Donald J. Trump looks out at the reader, under the headline “LAW AND ORDER.” Graffiti pictured in the corner of the White House Facebook post reads “Death to ICE.” Beneath that, a photo of protesters, choking on tear gas. And underneath it all, a smaller headline: “President Trump Deploys 2,000 National Guard After ICE Agents Attacked, No Mercy for Lawless Riots and Looters.”

The official communication from the White House appeared on Facebook in June 2025, after Trump sent in troops to quell protests against Immigration and Customs Enforcement agents in Los Angeles. Visually, it is melodramatic, almost campy, resembling a TV promotion.

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