If you’re a motorcycle accessories specialist, quite naturally, you want to find new and interesting ways to show off the stuff you make to the public. Hopefully, some of them will buy what you’re selling. More than that, though—if you can be entertaining enough, perhaps you can create the kind of special experience that sticks in people’s minds. After all, the more that people talk about what you’ve created, the better.
While we can’t say for sure what went through the minds of the folks at SW-Motech France, what we can do is introduce you to a project bike that they built earlier in 2023. As you may be aware, bagger motorcycles aren’t nearly as commonplace in France (or Europe in general) as they are in the US. Since they’re such a novelty, the folks at SW-Motech France decided to challenge themselves to build a custom bike according to the rules of the King of the Baggers Championship.
