Kim Kardashian looked almost unrecognisable as she transformed into an 80s blonde bombshell for her SKIMS metallic swimwear line.
The 41-year-old businesswoman went all out as she promoted the striking new collection, complete with a huge ice blonde wig and dramatic makeup.
Throwing it back to the 80s, Kim took to social media to debut the look as she posed for a series of sizzling shots.
The Kardashians star enlisted two white poodles as she modelled a silver crop top and matching skirt in one photo.
While a second photo showed the star posing alongside two other models in a rose gold swimming costume.
Kim also shared a selection of photos of herself to her Instagram Story, which gave a behind the scenes look into the highly stylised shoot.
The mum-of-four looked incredible as flaunted her famous curves whilst posing poolside in a silver-metallic bikini set.
Her makeup artist, Mario Dedivanovio, took over as camera man in one video as he filmed Kim carefully positioned on a diving board.
The celebrity artist - who has worked with the star for more than a decade - opted for dramatic blue eyeshadow with a nude lip for the campaign.
Meanwhile, Kim's newly-bleached blonde hair was styled into a huge bouffant.
Promoting the collection on her Instagram page, the star shared: "COMING SOON: NEW @SKIMS METALLIC SWIM. Drops Wednesday, July 6th at 9am PT / 12pm ET. @nadialeelee."
It didn't take long for Kim's celebrity pals to compliment the look, with Paris Hilton commenting: " That’s hot."
La La Anthony said: " Love this."
While family friend Simon Huck added: "Obsessed."
It comes after Kim reportedly lost 16 pounds ahead of the 2022 Met Gala in order to fit into Marilyn Monroe's $5 million dress.
Speaking at the event, the reality star admitted she achieved her weight loss by completely cutting out carbs and sugar from her diet.
Kim told Vogue: “It was such a challenge. It was like a [movie] role. I was determined to fit [into] it. I haven't had carbs or sugar in about three weeks.
“We're having a pizza and doughnut party back at the hotel.”
Kim was joined on the red carpet by her boyfriend Pete Davidson, a comedian and star of Saturday Night Live.
She started dating Davidson in November 2021, nine months after she filed for divorce from her ex-husband Kanye West.
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