Kim Kardashian is stirring up anticipation for Skims Beauty by revisiting the campaigns that built her original cosmetics line. In a post on X, Kardashian wrote that looking back on her KKW Beauty campaigns has her "getting excited for Skims Beauty," adding, "What do you guys wanna see?" The post arrives just days after Kardashian confirmed on the same platform that Skims Beauty is set to launch in 2027, responding to a fan who asked when the line was coming with, "Next year!!!! I can't wait for you guys to see!"
The nostalgic nod to KKW Beauty is notable given the brand's history. Kardashian launched KKW Beauty in 2017 with a contour and highlight kit that sold out almost immediately, later expanding into fragrance before shutting the line down in 2021. She relaunched under SKKN by Kim in 2022 through a licensing deal with Coty, offering skincare and eventually makeup, including a set of nude lip liners and lipsticks that became fan favorites. Skims bought out Coty's stake in the business in March 2026, consolidating Kardashian's clothing, skincare, makeup and fragrance ventures under one brand for the first time, and SKKN by Kim was shut down over the summer to make way for its successor.
Looking back on all of my KKW Beauty campaigns has me getting excited for Skims Beauty!!!! What do you guys wanna see? pic.twitter.com/gv61mGaDWH
— Kim Kardashian (@KimKardashian) September 24, 2026
