Kim Kardashian helped build the Kardashian empire brick by brick using one attention-grabbing “controversy” after another. And if you thought that’s going to stop in 2025, you have another thing coming — panties with faux pubic hair on the front, to be specific.
Skims is Kim’s main creative outlet these days. Described as a “shapewear” brand, it mostly focuses on athleisure in the style of Lululemon and other brands at that particular price point. What sets Skims apart — aside from her very chaotic ex-husband being behind some creative decisions early on — is that the brand doesn’t mind a little controversy to get the people going.
