Kim Kardashian 's new crime podcast has shot to the summit of Spotify's 'Top Podcasts' as Meghan Markle's series goes down to fourth place.
Her latest project - Kim Kardashian’s The System: The Case Of Kevin Keith - looks into the case of the Ohio man after he was sentenced to death for committing a triple murder, before former governor Ted Strickland commuted his sentence to life without parole in 2010.
The podcast focuses on Kevin's attempts to prove his innocence after his conviction in 1994. Kim has previously said that there was no physical evidence connecting Kevin, who is currently jailed at Marion Correctional Institution in Ohio, to the crime.
Only two episodes have been released since the launch of the podcast on Monday, October 3 but her huge following - she has 331 million Instagram followers - has helped usurp long-time fan favourite 'The Joe Rogan Experience' from the top spot.
The UFC commentator's podcast now sits second ahead of Alex Cooper's Call Me Daddy in third.
Meghan Markle's podcast Archetypes debuted in the number one slot when the first episode was released last month. After a brief hiatus following the Queen's death, the Duchess is now in fourth place.
Meghan and Prince Harry signed a lucrative deal with the audio streaming giant Spotify to host and produce podcasts, estimated to be worth around £18 million, in late 2020.
Kim, Joe and Meghan's podcasts are all exclusive to Spotify so that could skew the actual success of the webcast but it is a strong start for the 41-year-old SKIMS founder.
When announcing the new podcast to fans on Monday, The Kardashians star took to social media to share a video of her speaking to Kevin via video call.
In a voiceover, she said: "The case of Kevin Keith is deeply twisted and incredibly heart-breaking from all sides."
A news reporter could then be heard saying: "An Ohio man has been sentenced to death."
"It sounds straightforward at first, but the deeper we go, the more the reported events there are called into question." Kim continued.
In recent years, Kim has advocated for the release of prisoners widely believed to be innocent of the crimes they were convicted for. Part of her advocacy included appealing to then-US president Donald Trump.
Kim's appeal helped her to secure the release of Alice Marie Johnson, who had been sentenced to life in prison for a non-violent drug charge. Alice had spent 22 years behind bars before Kim was able to secure her freedom.
Keith, the focus of Kim's new podcast, has already been in prison for 28 years for a crime he claims he is innocent of. The scheduling of the podcast's next episodes have not been announced.
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