
Kim Kardashian’s SKIMS company has taken over the world and her fans' wallets. The company, which started off as a major shapewear retailer has expanded into pajamas, a cheeky swimwear line, and even partnerships with luxury brands like Dolce & Gabbana. It feels like the sky is the limit when it comes to Kardashian’s clothing company, and now she has taken things to a whole new level. The mogul has added a face wrap to her brand and fans are very confused.
The item is listed on the SKIMS website as “face innovation” and is meant to be worn to sculpt your face and offer jaw support. I can’t imagine it’s supposed to be worn out on the town, but rather around the house almost like a waist trainer for your face. However, the description does say it’s comfortable for everyday wear, so maybe we will start seeing these face wraps being worn at the grocery store.