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Lifestyle
Naomi Braithwaite, Associate Professor in Fashion Marketing and Branding, Nottingham Trent University

Kim Kardashian buys Princess Diana’s necklace – how the cult of celebrity creates value for fashion history

During Sotheby’s annual January Royal and Noble collection sale, US reality TV star Kim Kardashian bought the diamond and amethyst Attallah Cross necklace, previously worn by Diana, Princess of Wales.

The pendant, which weighs 5.25 carats, was sold for US$197,453 (£160,000) – almost double the pre-auction estimate.

The diamond and sapphire encrusted pendant was originally designed in the 1920s by the court jeweller, Garrard, and later became part of the collection of Naim Attallah, a Palestinian-British businessman and writer. Attallah was the former chief executive of brands at Asprey and Garrard and a friend of Diana.

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