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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Kids Are Going to YouTube To Stream Shows They Used To Watch on Cable: Precise TV Study

Peppa Pig.

When kids want to watch SpongeBob SquarePants, Peppa Pig and Paw Patrol, they’re going to YouTube, not cable or media-company streaming services, according to a new study from Precise TV and Giraffe Insights.

The new volume of the Precise Advertiser Report: Kids found a 30% increase in kids using YouTube, while paid streaming services usage was down 53% and free VOD services were down 40%.

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