
When kids want to watch SpongeBob SquarePants, Peppa Pig and Paw Patrol, they’re going to YouTube, not cable or media-company streaming services, according to a new study from Precise TV and Giraffe Insights.
The new volume of the Precise Advertiser Report: Kids found a 30% increase in kids using YouTube, while paid streaming services usage was down 53% and free VOD services were down 40%.