Following Bud Light’s short-lived social media partnership earlier this year with transgender influencer and activist Dylan Mulvaney, singer Kid Rock was one of the brand’s swiftest and harshest critics. His bombastic boycott of the beer, which launched a national whirlwind of transphobic rhetoric, inspired other conservative public figures — from politicians to other musicians — to condemn the brand.
There were signs in the ensuing months that Rock’s stance on drinking Bud wasn’t perhaps as hardline as he publicly declared. In July, CNN reported that Kid Rock's Big Ass Honky Tonk & Rock 'n' Roll Steakhouse in Nashville was quietly serving the brand again. In August, the singer was seen drinking it himself. However, it appears he’s now publicly backing off the boycott.
