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International Business Times UK
International Business Times UK
Technology
Vinay Patel

Kick Unveils Strict New Rules to Ban AI Deepfakes and 'Unsafe' Streams After Creator Death

By prioritizing transparency and creator safety, Kick seeks to gain regulator trust and attract major advertisers as it becomes a more sustainable streaming rival. (Credit: Pexels)

The streaming platform Kick has officially overhauled its community guidelines this week, introducing a series of strict prohibitions on dangerous content.

This sudden regulatory shift follows a period of intense global scrutiny after a high-profile creator tragically died during a live broadcast. By implementing these new safety standards, the site aims to distance itself from its controversial reputation and protect both its users and its future.

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