The Super Bowl LVI is a couple of weeks away, and automakers are starting the hype train for their pricey advertisements. Kia dropped the first teaser for its commercial that will air during the big game on Sunday, February 13, and it shows off the all-new Kia EV6 all-electric crossover and the tiny robotic dog that could star alongside it.
“Kia’s 13th Super Bowl advertisement is the centerpiece of a comprehensive marketing campaign which will include digital, social, out-of-home, and a very special new CSR program in partnership with The Petfinder Foundation,” said Kia America’s vice president of marketing, Russell Wager.
