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Motor1
Motor1
Business
Adrian Padeanu

Kia Is Happy with the Tasman Truck's Design

  • Kia's exterior design chief admits the Tasman is a "striking-looking vehicle."
  • The pickup truck's funky styling is not an "accident."
  • There were 20 initial proposals from all of Kia's design studios.

From the moment Kia started teasing its first pickup, we knew it would look weird. The Tasman finally broke cover earlier this week, confirming our initial hunch. From just about every angle, it’s a peculiar truck, but the South Korean company is happy with how things turned out. We’re learning the striking appearance is intentional to make it stand out in a crowded segment occupied by well-established names.

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