KFC has issued a formal apology this week after one of its regional social media accounts thought it was a good idea to post a promotional video that blatantly mocked TikTok creator Jessie Yendle’s stammer. This is a shocking failure in judgment from a major brand. The video, which quickly vanished after massive backlash, managed to rack up more than four million views before it was pulled down, according to Daily Dot.
Honestly, the mechanics of the video made the intent crystal clear. The clip pulled audio from one of Jessie’s original TikToks where she stammered a specific sound. The editors then repeated that stammered sound, layered it over a dance beat, and used the repetition to lead into a dramatic drop. Once the beat dropped, the screen filled with KFC products, essentially turning her speech pattern and disability into the punchline of a joke designed to sell chicken.
