Fried chicken chain KFC is following in the footsteps of Greggs by launching its own clothing range this week.
The 47-piece range includes hoodies, backpacks - and a bag that perfectly fits a bucket of chicken.
The clothing will be adorned with famous slogans, such as ‘It’s Finger Lickin’ Good’ on a tracksuit, as well as a cap with ‘bargain bucket’ across the front. The clothes and accessories will be sold in fashion brand HYPE’s flagship shop in London, as well as online from this Thursday, August 4. Prices start from £19.99 for a water bottle to £79.99 for a racer jacket. The bag that looks like a KFC bucket of chicken is £39.99.
A KFC spokesperson said the range has been launched to help ensure HYPE and KFC fans stay 'Coachella-ready' throughout festival season and beyond and described it as “a spicy new collection that’s tasty enough to eat". As well as the KFC Bucket Bag, there is also a KFC Drinks Bag, which have been designed to perfectly fit a bucket of chicken and a KFC drink respectively.
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The launch comes after bakery chain Greggs announced it was launching a summer collection with Primark, after the success of its winter range with the retailer. Greggs clothing includes a varsity jacket, bucket hat and bum bag. It was initially met with a mixed reaction, but the pieces sold out and ended up on Ebay at much more than the original selling price.
A HYPE spokesperson said: "The exciting designs are inspired by both brands, blending KFC’s tongue-n-cheek interactive messaging with HYPE.’s bold heritage statements.
The range is being launched with a party in HYPE's London store, when guests will be able to visit the Finger Clickin’ and Hair Flickin’ Good Nail & Hair Bar.
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