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The Independent UK
The Independent UK
Erin Keller

KFC’s comeback: Chain offers free buckets of chicken to all customers in bid to boost its standing

KFC's Colonel Sanders will have a more "serious" look on his face in ads throughout the campaign. - (KFC)

In an effort to reclaim its standing in the competitive fried‑chicken arena, KFC is offering customers free buckets of chicken as part of its “Kentucky Fried Comeback.”

The campaign, announced Monday, offers customers a bucket of the chain’s Original Recipe chicken with any $15 purchase made through the KFC app or website, but they must be a KFC Rewards member.

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