KFC is known for its clever branding, but its latest campaign takes thinking outside the box to a whole new level. To promote its new Tower Burger, the fast food chain has launched a series of ridiculously tall billboards to showcase the colossal height of its new towering chicken burger.
Always a firm favourite in our list of the best billboard advertising examples, KFC has certainly delivered one of the most creative campaigns we've seen in a while. Playing with scale to purposefully break the rules, the brand expertly demonstrates how going against the grain can be a masterful advertising technique.
