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Benzinga
Benzinga
Business
Kaustubh Bagalkote

KFC Launches Comeback Campaign With Free Chicken, Fill-Ups And Colonel Sanders Reboot: Yum! Brands Bets Big On Revival Amid Fried Chicken Turf War

Colonel Sanders YUM KFC
San,Jose,,Ca,,Usa,-,July,11,,2022:,View,Inside

Yum! Brands Inc. (NYSE:YUM) subsidiary KFC announced its “Kentucky Fried Comeback” campaign on Monday, launching a comprehensive brand revival strategy amid intensifying competition in the quick-service restaurant sector.

The Louisville-based chain is offering free eight-piece chicken buckets with a minimum $15 online purchase through its digital platforms.

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