New Delhi: Value meals priced at ₹99 are becoming central to KFC operator Sapphire Foods' strategy to revive demand, with the company shifting its focus from getting existing customers to visit more often to attracting millions of first-time consumers.
The strategy appeared to pay off in the June quarter, as Sapphire Foods swung to a consolidated net profit of ₹12.7 crore, compared with a loss of ₹1.8 crore a year earlier. Revenue from operations rose 8% year-on-year to ₹757.4 crore, driven by strong growth in KFC India, where same-store sales grew 8% and restaurant EBITDA margin expanded to 18.6%.
