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Creative Bloq
Creative Bloq
Technology
Joe Foley

KFC finds a positive side to AI art fails

KFC Leo Burnett Instagram
An AI-generated image of a hand with lots of fingers and a chicken nugget. Text reads 'love you AI'.

KFC must have thought it had an easy win with this playful campaign. AI art generators have a tendency to generate an unconventional numbers of fingers on human hands, and more fingers means more finger lickin', right? 

Leveraging its 'finger lickin' good' slogan, it invited customers to create and share AI-generated images of KFC meals on social media. Customers responded by holding up one single finger. The middle one.

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