Fans of Colonel Sanders and his famous KFC franchise will now be able to play as him in the newest character addition of Street Fight 6. Street Fighter 6, released on June 2, has already received critical acclaim and sold a whopping million copies within its first five days of launch.
Available to on PlayStation 4, PlayStation 5, Windows and Xbox Series, the game features an an enormous amount of customisation that players can use to create their ideal character. And, if your dream was to see famous fried chicken entrepreneur Colonel Sanders virtually fight in his icon famous white outfit, then you're in luck.
As a part of the World Tour mode, fast-food chain KFC has joined the fight with the iconic Colonel Sanders and his newly acquired bulging muscles. With a special Recipe Code, you can download KFC's creation and fight against Street Fighter's classic characters.
This promotion started on July 7 and will run until August 31, with players who use The Colonel's avatar and record their combos with him able win a KFC gift card to buy actual food at participating outlets in Canada.
In a statement from KFC Canada, the brand said: "Using the game's complex editor, the brand and AOR Courage created a fight-ready version of The Colonel, complete with his iconic white hair, black-rimmed glasses, and identifiable goatee. Dressed in white and larger than life, Chef Colonel Sanders fits right in next to Street Fighter's roster of characters.
"Right now, every brand wants to get into the world of e-sports. With the introduction of Recipes to Street Fighter 6, we saw an opportunity to connect with gamers organically through our most iconic brand asset – and create a value exchange that’s authentic to the gameplay itself."
This isn't the first time Colonel Sanders have been placed in a video game. As part of a marketing campaign back in 2019, an official dating sim starring a 'hunky' anime version of the KFC creator dropped on Steam, with the aim to romance the fried chicken king.
How to play with Colonel Sanders in Street Fighter 6
To play with Colonel Sanders in Street Fighter 6, use the KFC Recipe Code: WFFCHCV5A. While the KFC gift card awards are only available in Canada just now, UK players are still able to play as him on the video game.
Thanks to the game's extensive character creation system, fans can create famous public figures in the game and share their own Recipe Code to allow others to play with their characters, not just from official brands.