Money talks and the bosses of the PGA Tour, DP World Tour and LIV Golf may have to take note after a key sponsor in the sport demanded peace talks amid the ongoing civil war.
Swiss luxury goods maker, Richemont, has demanded that the PGA and DP World Tours hold talks with LIV to end their bitter rivalry which they fear is threatening the future of the game. The sponsor's chairman Johann Rupert is an influential figure in golf, who has put more than £93million into the sport during a near 40-year association.
South African entrepreneur Rupert is worth £6.7billion and is the driving force behind this week's Alfred Dunhill Links Championship.