Kevin O'Leary Says Content Creators Are Now More Valuable Than Engineers — And Some Already Earn $500K

Kevin O’Leary speaking on The Iced Coffee Hour podcast — the investor says content creators are now among his highest-paid hires (Credit: YT/ Iced Coffee Hour)

The workers Kevin O'Leary values most are no longer engineers. They are social media content creators who know how to turn 59-second clips into paying customers.

Speaking on The Iced Coffee Hour podcast on 29 March, the Shark Tank investor told hosts Graham Stephan and Jack Selby that content roles in his portfolio companies have undergone a drastic pay shift.