In line with the attempts of the Kerala Congress (KC) to revitalise the party after its below-par performance in last year's Assembly elections, feeder organisations of the regional outfit have kick-started works to bridge its disconnect with the youth, including professionals and non-resident Indians.
A day-long camp organised by the Kerala Youth Front (KYF), the youth wing of the P.J. Joseph-led party, here on Tuesday in connection with its 52nd birth anniversary celebrations, saw it formulating an action plan to reinvigorate its youth-oriented activities. These include constitution of a volunteer army for its environmental as well as farming schemes, training programmes and medical camps for the youth, and conduct of protests, among other things.
Plans are also afoot to form a dedicated social media wing for the outfit so as to enhance its engagement with the educated youth who have been playing crucial roles in setting the agenda of online political discourses. The Kerala IT and Professional Congress, a recently constituted platform led by Apu John Joseph, elder son of the veteran KC leader, has already developed a mobile app to network with the party activists.
