A Kerala consumer commission has ordered an Instagram-based boutique to pay ₹36,880 to a woman after it collected full payment for two dresses needed for a family wedding, delivered only one after repeated delays, and then told her to take legal action when she asked for her money back.
The order was passed on 17 July 2026 by the District Consumer Disputes Redressal Commission, Kollam, and it carries a pointed message for the fast-growing world of Instagram shopping: sellers operating through social media platforms have no special immunity. Consumer protection law applies to them just as it does to any shop on the high street.
