KOCHI: To boost the tourism sector in Kerala that is badly hit due to the Covid pandemic, this time, the flagship trade exhibition organised by Kerala Tourism and Kerala Travel Mart (KTM) society is offering 70% to 75% reimbursement in airfare for international buyers.
Majority of buyers who have shown interest are from the UK, USA and UAE. Even buyers from crisis-hit Ukraine have shown interest in sending tourists to the state, especially for ayurveda and yoga.
