Cashing in on the growing entertainment industry, Kerala has decided to woo the film crews and movie buffs across the globe to the State by promoting the film locales featured in various films in Malayalam and other regional languages in the country.
Titled “Promoting Film Locations in Kerala,” the State has accorded permission to promote the locales with a view to tapping film-induced tourism and destination branding based on destinations featured in movies.
As part of the project, Kerala Tourism will make promotional videos of locales that shot to fame through movies and promote them through various social media platforms. For instance, the Kerala Tourism app will offer an augmented reality of the places to the holidayers visiting such places by instantly making available the film clips to the guests on visit. In fact, various countries are promoting their locales in collaboration with production houses by providing tax benefits and incentives.
