Kerala has received an unexpected pat on the back from Goa, one of India’s most popular tourist destinations for decades, with its Tourism Minister Rohan Khaunte mentioning “Kerala’s success story” of attracting both “quality” and “quantity” footfall, in the Goa Assembly on Friday.
A drop in high-spending Russians visiting Goa during the post-pandemic period has forced the tourist State to draw lessons from neighbouring emerging markets like Kerala.
Though there had no major difference in the number of foreign tourists visiting Goa and Kerala during the pre-pandemic period, there was a considerable drop in arrivals in Goa in the post-pandemic period, while Kerala has begun retrieving its lost business by repositioning itself in the foreign segment.
