An aerial picture taken on May 31, 2023 shows Luton Town's Kenilworth Road stadium, in Luton, as members of the ground staff remove the pitch lines and cover the grass during the end of season works. Luton's football team completed a fairytale journey to the Premier League after beating Coventry on penalties in the Championship playoff final at Wembley last week on May 27, 2023. Financial experts estimate promotion to world football's most watched league to be worth around £170 million ($210 million) for a club that have been through turmoil since they last played in the top flight 31 years ago. Luton are the first club to go from the fifth tier to the top flight in the Premier League era.
Many Premier League fans are expecting Luton Town to go down this season.
The recently-promoted Hatters lost their opening fixture 4-1 at Brighton, and looked hopelessly short of quality against seasoned top-flight opposition. But former Luton hitman Paul Dickov, who spent time on loan at the club from Arsenal in the 1993/94 campaign, believes they have a secret weapon up their sleeve: Kenilworth Road.
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