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Andrew Paul

Kendrick Lamar's new video deepfakes him into Kanye, Kobe, and O.J.

Kendrick Lamar Matt Stone Trey Parker

Kendrick Lamar’s fifth album, Mr. Morale & The Big Steppers, is set for release on Friday, and to prepare everyone, he dropped a new music video over the weekend featuring a sizable roster of uncanny, deepfake cameos. Co-directed by Dave Free and Lamar, “The Heart Part 5” includes the GOAT morphing into the likes of O.J. Simpson, Kanye West, Jussie Smollett, and Will Smith, as well as the late Kobe Bryant and Nipsey Hussle. Surely nothing to analyze, ponder, or discuss here...

For the trivia-minded of you out there, Lamar’s many deepfakes were supplied by Deep Voodoo, the studio co-founded in 2020 by South Park masterminds Trey Parker and Matt Stone. The pair even got a “Special Thanks” in the video’s credits. Check out the clip below:

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