Twilight's Edward Cullen may sparkle in the sun, but I break out in hives. Since I was Renesmee's age, no amount of sunscreen could protect me from UV rays, so my parents resorted to UPF-rated clothing. As I grew up, my options only got uglier—the market mainly curated to Baby Boomers or literal babies. This week, however, Kendall Jenner introduced me to a UPF-protectant brand that could change my entire approach to fashion.
On July 5, the oldest Jenner continued her Euro summer style streak in Saint Tropez. While she perused boutiques along the French Riviera, paparazzi captured Jenner in (what appeared to be) your average little red dress. Plot twist: It's actually a UV-blocking dress from Claudent, a first-of-its-kind L.A. brand. Minutes after the supermodel debuted the Boatneck Mini Dress, her $325 Tomato-hued version sold out.
