Announcing your plans, Al Swearengen says in Deadwood, is a good way to hear God laugh. Jack Ginnivan revealed his in a very modern way last week. It was very much on brand – for Jack, for his young teammates, and for the now trademarked “Hokball”. It did precisely what he intended. It provoked a reaction. His entire persona invites that. He knows it and he feeds off it.
Jason Horne-Francis said on radio on Saturday, after Port Adelaide had edged Hawthorn in a thriller, that he and his teammates, most of whom use and understand social media, saw it as a bit of a joke. But his coach, who’s no Instagrammer and who’s very much from Swearengen’s “give a little back” school, took umbrage to it.
