Ken Bruce, the popular Scottish broadcaster, has revealed that the BBC turned down the opportunity to jointly trademark his iconic PopMaster music radio quiz, prompting him to acquire the rights himself. Having hosted the segment on BBC Radio 2 for over two decades, Bruce recently made the move to Bauer's Greatest Hits Radio, taking the format along with him.
PopMaster has now been transformed into a Channel 4 television show. The program features two contestants answering ten questions about popular music from the 1950s to the present day, and according to Bruce, its TV debut is "going quite nicely."
During an appearance on ITV's Good Morning Britain (GMB), co-host Martin Lewis asked the 72-year-old broadcaster how he managed to secure the rights to PopMaster. Bruce explained: "It's a long story. I thought about protecting the name PopMaster a few years ago. I asked somebody at the BBC if they wanted to come in on it, and they said, 'nah,' so I just trademarked it myself, so it became mine and my colleagues'."
