Ken Bruce has added 1.6 million listeners since joining Greatest Hits Radio, as commercial radio stations continue to eat into the BBC’s audience.
Bruce left Radio 2 last year, saying the BBC had failed to offer him a new contract and he wanted a challenge. Aided by his regular PopMaster quiz, he has boosted the audience for his new mid-morning slot on Greatest Hits Radio by 73% in the last 12 months.
