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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Kellogg’s new cereal just made my childhood dreams come true

Kellogg Bikini Bottom
Kellogg's new Kelpo cereal.

In honour of The SpongeBob Movie: Search for SquarePants, Kellogg's has brought Bikini Bottom's favourite breakfast to life. Creating a limited edition run of 'Kelpo' cereal, the adorable design is a welcome blast of childhood nostalgia.

In a sea of minimalist design and muted colours, it's refreshing to see Kellogg's bring some playfulness to the world of packaging design. Perfectly emulating its cartoony aesthetic (minus the kelpy contents), the cereal packaging design is the perfect movie promo to capture all the senses.

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