Cereal firm Kellogg’s is launching a legal challenge against the government in response to new regulations on how food high in fat and sugar is displayed in supermarkets. The food giant argues that breakfast cereals are being unfairly targeted.
From October new rules will come into effect in England restricting the promotion of food and drink high in fat, salt and sugar, in efforts to tackle childhood obesity. This would impact sugary breakfast cereals.
Under the new regulations supermarkets will be stopped from selling unhealthy food and drinks on special offers and from displaying them at checkouts. It will also impact the locations of certain products - including promoting them at the end of aisles.
