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Daily Mirror
Daily Mirror
Business
Rachel Williams & Courtney Pochin

Kellogg's launch Hazelnut Coco Pops - and people think they'll taste 'like Kinder Bueno'

If you love the combo of chocolate and hazelnut, then you're going to want to get your hands on the new limited-edition Coco Pops.

Kellogg's has announced it is launching a new flavour of the popular cereal, Hazelnut Choc Coco Pops and they claim the tasty new breakfast option will 'magically transform milk into a chocolatey hazelnut flavour'.

The limited-edition cereal will be on shelves for one year only and they cost £3 per box.

Experts from Kellogg's spent an entire year perfecting the flavour after fans of the original Coco Pops took to Twitter to rave about how good they were when served with hazelnut milk.

Many people said that the unique combination made the cereal taste "like a Kinder Bueno" and is a "perfect way to start the day", reports The Daily Record.

The limited-edition flavour is available for a year (Kellogg’s)

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Shoppers keen to get their hands on the new cereal will be able to do so in Asda and Iceland stores nationwide from this week.

The Hazelnut Choco Coco Pops will also be available in all other major supermarkets later this month.

The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year, with shoppers buying over 4,000 boxes of the cereal every day in 2021.

Kellogg's have also previously sold a White Chocolate version of the cereal.

Amalia Diamanti, Kellogg’s food designer, said: ‘’We spent over 12 months developing the new cereal to ensure it was the perfect flavour combination of cocoa and hazelnut. Coco Pops has such a magical way of transforming milk into a chocolatey swirl, and hazelnut flavour is a natural pairing with it so we can’t wait to hear what everyone thinks.”

Social media users are excited about the new cereal, with one person proclaiming: "These sound delicious!"

Another commented on Instagram saying: "Oooo yum I need to try these."

"Omggggg," wrote a third.

"NEED," added someone else.

Will you be trying the new Hazelnut Coco Pops? Let us know in the comments below.

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