Feeling the strain of grocery store prices? WK Kellogg CEO Gary Pilnick’s cost-saving suggestion is simple: have a bowl of cereal for dinner.
His campaign comes at a time when shoppers are spending the highest portion of their income on food compared to any other point in the last 30 years.
Pilnick made the controversial suggestion during an interview with CNBC’s “Squawk on the Street” last Wednesday (February 21).
