Team GB bosses insist British athletes’ Beijing fortunes represent just one small step towards cracking their wider Winter Olympic conundrum.
Britain are still yet to bank a spot on the podium at the Games after UK Sport had set an ambitious target of winning three to seven medals.
Snowboard star Charlotte Bankes and curlers Bruce Mouat and Jennifer Dodds carried two of Britain’s biggest hopes but after all three failed to fire on Chinese snow and ice, Team GB’s chances of matching the five medal haul from PyeongChang 2018 appear slim.